Tell your story the right way, to reach the right audience

Who are your stakeholders, customers and partners? How must you communicate with them to best serve the needs of your team and organization?

Over the past 20 years, I have worked as a business journalist, a newspaper and magazine editor, and as a marketing communications and media relations consultant. I can help you and your organization shape and deliver the story that needs to be told.

Leo Valiquette

The Consultant

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What I do

I will step in to support an in-house marketing communications team that has a roadmap but needs help to execute on specific elements. The team is challenged by resource constraints, deadline pressures and special projects that need to be done yesterday.

Situations like this call for a reliable and experienced individual who can quickly become a productive extension of the team.

k

Senior Writer & Researcher

Developing content for blogs, whitepapers, media releases, web content & ghostwriting for magazine articles.

l

Core Messaging

Creating, refining and distinguishing marketplace brands as part of marketing communications strategies.

Media Relations

Developing, driving and securing programs for editorial coverage with business trade media.

Thought Leadership

Researching and pursuing speaking opportunities at industry conferences and events

how i work

My client engagements range from long-term retainers in a senior consultant role, to fee-based services on demand for specific deliverables, such as content writing or media training.

My approach is the same regardless of the scope of our engagement. I will work hands-on with your team to develop and execute on the activities and strategy that will drive your marketing communications objectives.

MY EXPERIENCE

A decade in my current role as a marketing communications and media relations consultant:

  • Four years as the first Director of Marketing and Programs for the non-profit industry association intelliFLEX Innovation Alliance
  • A variety of engagements with SMEs, multinational tech companies and professional services firms in support of their marketing communications and business development objectives
  • Collaboration with subject matter experts and thought leaders at all levels to get their names in print with industry trade publications, secure speaker slots at major conferences and polish their public images on platforms such as LinkedIn
  • Driving the public relations function for clients to build brand awareness and support business development with exposure through relevant media outlets

Five years as a journalist with the Ottawa Business Journal and three years as its editor with oversight of a weekly newspaper, a daily news website and a variety of specialty magazines

I’ve had the pleasure of working with Leo on several marketing and publishing projects over the past decade. One of the things that makes Leo’s work stand out is his ability to create content that is valuable and relevant but also clearly communicates the business objectives. I’m always particularly impressed by Leo’s ability to handle even the toughest tier one clients—effortlessly. Leo’s contribution would be a great asset to any team or project.”

Terry Tyo, Chief Marketing Officer, Great River Media

Leo Valiquette has been providing consulting services to Fasken Ottawa, the local office of a national and international law firm, for more than seven years. His services have included acting as managing editor of our quarterly office newsletter for current and prospective clients (which is about to publish its 30th edition), and in representing the members of our office in media outreach activities. Leo is invariably reliable and responsive and has the tremendous and rare ability to respectfully persuade lawyers to produce the material that is required to meet newsletter publication deadlines and to meet the deadlines of the media with whom we deal. He is an extremely talented writer and editor. I recommend Leo highly for his writing, editing and project management services.”

Stephen Whitehead, Counsel, Fasken Ottawa

Leo is a valued member of our marketing team. He is great at understanding technology stories and best of all can work directly with our subject matter experts to create strong content, whether it’s an article, blog post, ebook or whatever we need. Tenacious both when it comes to helping us meet our goals and to get our stories front and center with key media, we all know we can rely on him. In our first year of working with Leo we received more bylined articles and coverage than in the three or four previous years combined. And he has managed to surpass that in year two. I strongly recommend working with Leo.”

Linda Moran, Director of Marketing, Sciemetric

Contact Me

Together, we can tell the stories that will set your brand apart and resonate with your target audiences.

Contact me to discuss how I can help you make the words work.