About Leo

 

“Writing is hard,” a client once told me in a planning meeting.

Indeed it is. There is a world of difference between a great writer and a skilled cut-and-paste artist.

Great writing is a union of analytical thought, thorough research, penetrating interviews and confident creativity. The goal is to distil resource material into something fresh and new that conveys and deepens understanding of the subject matter.

Great writing is the linchpin of effective communications for any organization or individual concerned with how they are perceived and understood by their target audience.

Most importantly, great writing is a collaborative process between writer and client.

For 16+ years I have made the words work as a writer, editor and project manager for content creation. My experience includes:

  • Working as a journalist and managing editor for local business publications and specialty magazines.
  • Helping small businesses create clear and consistent messaging to support their marketing activities.
  • Developing white papers and research reports on industry-specific trends and issues.
  • Serving as media relations manager and marketing communications writer for a variety of high tech companies and professional services firms.
  • Developing market presence for a startup technology industry association.

I honed my craft at the Ottawa Business Journal where I explored, defined and challenged the trends and issues that were relevant to the OBJ’s readership through thousands of news articles and editorials.

I first served as web reporter/editor, covering daily news for OttawaBusinessJournal.com, before advancing to editor with oversight of the entire editorial department.

As a business journalist, I covered regional economic development, labour and human resources, tourism, real estate and public affairs. Today, I continue to explore topics related to entrepreneurship, commercialization and just about anything else under the sun that catches my interest, from ancient history to futurist thought.

I am also pursuing a career as a novelist, but you can learn more about that through my blog page and my Twitter feed — @LeoValiquette.

Let’s talk about how I can help you make the words work.

 

  • “Leo did great work for us not only writing but also managing a big content project for us. I was impressed by how detailed and thorough he was, as well as how dedicated he was to the success of the project.”
    -- Stephen Daze, Executive Director, OCRI Entrepreneurship and Innovation

    “Leo is a writer with great talent for understanding the client's needs and their story which he then crafts into an interesting piece for the reader. Leo is a pleasure to work with and I admire his commitment to his work and his skills as a wordsmith.”
    -- Susan Blain, Director of Marketing and Sales, Ottawa Business Journal

    “I have worked with Leo for about eight years. He is a terrific editor, making suggestions during the research and writing process that always lead somewhere useful and then editing with a careful and thoughtful hand that ensures his changes always improve the story.”
    -- Jeff Pappone, freelance journalist, Globe and Mail/Ottawa Business Journal/others

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